About Wavecell
· Wavecell's mission is to help companies and developers to easily integrate efficient new communication channels in their products and applications. We provide cloud based real-time communication services for Enterprises and Application Developers. Services include SMS messaging, Mobile Push Notifications, Voice calls, Video calls.
· We deliver services to global customers in more than 200 countries. Our business is growing significantly and we are hiring talents seeking challenges and fun.
· Wavecell is headquartered in Singapore with offices in the Philippines, Hong Kong and the United Kingdom: we ambition to become the APAC leader in cloud communication API services.
At Wavecell, you will have the opportunity to work in a dynamic and innovative startup environment. We are seeking brilliant, self-motivated and passionate individuals who are willing to make a difference in the industry.
About the job
· We’re looking for a ROI oriented PPC specialist to support our customer acquisition strategy.
· This is a key role which will be instrumental in the growth and efficiency of Wavecell business, and would suit a confident multitasker who is comfortable in an entrepreneurial environment, and keen to be involved with every part of a rapidly changing and growing business.
Main Responsibilities
· Develop and manage a variety of digital media campaigns (including Paid Search, Display, Mobile, etc.) campaign strategies and tactics
· Day to day implementation of Paid Search tactics that include keyword development, bid management, ad copy testing and budget allocations
· Plan, negotiate and execute Digital Media campaigns based on objectives
· Create, monitor and analyze the reporting of Digital Media campaigns
· Perform daily campaign optimization on Google AdWords, Facebook, Yahoo, Bing and other digital platforms
· Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
· Provide creative copy suggestions and graphical ad templates.
· Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
· Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
· Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
· Monitor and evaluate search results and search performance across the major search channels.
· Communication to team and management on project development, timelines, and results.
· Work closely with the other team members to meet objectives.
Desired Skills and Experience
· 3-5 years of experience in ROI campaign management
· SaaS/Startup experience is a plus
· Experience in large pay-per-click campaigns management.
· AdWords certification with an in-depth knowledge of this platform.
· Experience in Search Engine Marketing (SEM) and Paid-Per-Click (PPC).
· Proficiency in data analysis and reporting using MS Excel (Pivot tables, Vlookup, etc..)
· Strong verbal and written English communication skills.
· Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
· Excellent analytical, organizational, project management and time management skills.
· Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
· Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
· Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media
· High levels of integrity, autonomy, and self-motivation.
Application
- Please send an application letter and your resume to: careers@wavecell.com with subject containing: "PPC Specialist"
from
http://www.startupjobs.asia/job/15214-ppc-specialist-analytics-job-at-wavecell-singapore
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