About LawCanvas
Who we are
Since 2014, LawCanvas has helped thousands of businesses create legal agreements quickly and easily. Using our intuitive web application, businesses can create and manage these documents at the fraction of the complexity, cost and time it would take to do so manually.
We are funded by renowned investors such as Golden Gate Ventures and Crystal Horse Investments. Our team was also selected to be part of the inaugural class in Telstra’s muru-D accelerator program in Singapore.
Our mission
We want to democratize access to basic legal services; we want to make transactional legal agreements accessible and affordable to small businesses and consumers. We believe that beautifully-designed and well-engineered systems can foster trust and confidence between counterparties by producing legal agreements that are simple, comprehensive and effective.
The Big Picture: You will be entrusted to grow our customer-base by targeting, converting and retaining users while concurrently building our brand awareness across multiple channels.
A) Growing our customer-base
Strategize, conduct and iteratively refine all web, mobile, SEO/SEM, email, social media, collated database, display and offline marketing campaigns. Measure, evaluate and report performance of all such campaigns, and assess them against clearly-defined goals.
Specifically, you will:
- plan, execute, and measure experiments and conversion tests (such as A/B testing);
- identify visitor and user trends and insights, and optimize marketing budget allocation across all channels based on these findings to improve campaign performance;
- identify customer conversion points and correspondingly optimize user funnels;
- collaborate with your engineering and product colleagues to create landing pages to optimize user conversion;
- brainstorm new and creative growth strategies (i.e. growth-hacking and creating viral loops); and
- evaluate and recommend new digital, online and offline marketing methods and opportunities.
B) Building our brand-awareness
Strategize and manage the company’s public image and social media profile.
Specifically, you will:
- connect and work with various media outlets and journalists to place stories about product and company news;
- create regular useful content (such as blog posts, thought-leadership articles, press releases, presentations, ebooks, whitepapers, infographics, guides etc) either individually or together with key company stakeholders (CEO, CTO) to drive awareness among both visitors and existing users; and
- build and manage the company’s presence on LinkedIn, Twitter and Facebook and other relevant channels and run relevant promotions, campaigns and discussions on them.
What we desire from you
- BS/MS degree in marketing or a related field;
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, display advertising and offline campaigns;
- Familiarity in identifying target audiences and creating successful digital campaigns;
- Experience in optimizing landing pages and user funnels;
- Fluency with A/B testing;
- Sound knowledge of website analytics and ad serving tools;
- Experience in creating and optimizing Google Adwords campaigns;
- Highly creative with strong analytical skills; and
- Strong English written and verbal skills.
from
http://www.startupjobs.asia/job/13364-head-of-growth-marketing-job-at-lawcanvas-singapore
No comments:
Post a Comment