At GET4X, we are inventing and building the world’s leading currency exchange and remittance platforms, bringing transparency and convenience to our individual and SME customers and providing the ultimate toolset to our business partners.
GET4X is a fast growing VC-funded fintech start-up headquartered in Singapore with operations in Hong Kong, Thailand, India and Vietnam. We have built an international team of outstanding individuals and are always in search for more talents to join us and make a difference.
About the role
If you truly believe that marketing (including PR, SEM, SEO, Branding) is the single most important function for a company like us and that you can make a difference in these areas, this job is for you. We’re looking for an experienced individual responsible for overseeing marketing initiatives within the organization. You will work to develop areas such as product development, marketing communications, including advertising and promotions, pricing, market research, and customer service. We offer very competitive salary and stock-options package
Key Responsibilities
- Evaluate, transform and elevate the marketing function at GET4X
- Develop, drive and ensure alignment of the high-level marketing and brand strategy with the company's strategic vision
- Develop and manage scalable lead acquisition programs through various channels: SEM, online media, social media, events, etc
- Identify and propose new acquisition channels and tests to drive new customer growth
- Evaluate and enhance our SEO and Conversion Optimization initiatives
- Develop, compile, measure, and interpret key metrics, including lead acquisition and conversion rates, tied to specific marketing campaigns
- Develop and maintain customer acquisition performance dashboard and forecast, adjusting the plan as required to achieve aggressive goals
- Build the GET4X brand to drive awareness, relevance and reputation so that we are seen as a thought leader and best-in-class solution in the foreign exchange and remittance space
- Lead the creation/production of inspiring design, content and campaigns that builds the brand and ensures that brand standards are maintained across all channels.
- Develop innovative campaigns that increase customer loyalty and turn them into product advocates
- Serve a key role on the executive team in shaping general corporate strategy
5+ years experience in technology/finance marketing and strategic development
- Proven expertise in executing and managing marketing campaigns, especially digital ones, including product marketing, brand management, public relations, and direct marketing
- Demonstrated ability to build, grow, lead, and inspire a team
- Superb communication and interpersonal skills
- Outstanding analytical and organizational skills
- Entrepreneurial spirit
from
http://www.startupjobs.asia/job/13651-we-are-hiring-a-chief-marketing-officer-marketing-job-at-get4x-singapore
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