More than 50% of females aged 16-40 face some form of menstrual discomfort which can cause them immense distress at work or in school. But we believe that ladies should not feel helpless or succumb to such symptoms every month.
PSLove is on a mission to extend our support to these ladies by utilising physical products combined with tech to help make a lady's life easier during "that time of the month". Our trademarked brand - MenstruHeat, have saved over 30,000 menstrual cramps / backaches and is looking value add women all around the globe. Coupled with our period tracking app - MenstruTrack, we hope to bring relevant and timely health tips to ladies so that they are equipped with knowledge and understanding of their own body.
PSLove is about making an impact in women’s lives. It is an opportunity with a purpose. We have tested our product in the local market, with over 30,000 "periods saved". We are now ready to scale up and beyond SG and are looking for self driven, hungry individuals to work alongside us on this mission and be part of the core founding team.
The role of the CMO would be to direct and lead and excute marketing and PR activities. To grow a local brand into a global mass consumer brand as we look to scale to Malaysia, Hongkong etc in 2016. The key focus area of marketing would be:
1) PR / Media (including digital and offline)
2) Social Media
3) Content Marketing
4) Collaborations and partnerships
As a CMO, you will have to embody the brand of MenstruHeat - a top of the mind product which females will look to in times of menstrual discomfort, a source of support and empowerment.
You will also be given the opportunity to be mentored by PnG vaterans in growing a mass market consumer brand and be able to make an impact globally.
Have a keen interest in PR and Marketing (and startups), preferably with on-the-ground experience in growing mass consumer product brands. Out-going, with PR personality and takes pride in anything you do.
Enjoys working in a fast paced, small team, yet with a big vision to impact people.
from
http://www.startupjobs.asia/job/13687-chief-marketing-officer-marketing-job-at-pslove-pte-ltd-singapore
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