Marketing & Business Development Manager job at Upside Motion Singapore

Upside Motion is a boutique lifestyle fitness studio with two locations in downtown City Hall and Orchard offering three types of classes – Pilates, Xtend Barre and Aerial Fitness.

At Upside Motion, fitness means waking up each day bright-eyed and bushy –tailed, raring to take on the world. With our unique programmes, we help clients build the confidence to tackle every day with zest and fervour. If you share the same spirit, we invite you to join us!

You will be responsible for planning and managing of all marketing communication and business development activities with a large focus on customer sales and service. You will report to the Director, work closely with other team members to plan and implement marketing initiatives. As an experienced marketer, you are eager to build your own analytics-driven marketing program. Based on customer insight and market research, your success will be measured on your ability to increase class attendance and brand presence, and grow our share of voice in national and regional media. You are confident, and have a positive, can-do attitude. You have excellent communications skills, spoken and written. You are a demonstrated team player and can work independently with minimum supervision.

• Identify, research, pitch to and manage strategic partners
• Launch public relations communications for local and national campaigns
• Brainstorm, research, implement and test marketing initiatives
• Develop creative marketing materials and manage relationships with external agencies
• Define our social media strategy and manage our presence across platforms
• Monitor industry market trends and competitors to provide intelligence on the competitive landscape and key trends occurring in the fitness & wellness industry
• Run regular reports on the MindBodyOnline system to monitor attendance, analyze customer retention rates and implement ways to keep customers coming back.
• Design and manage in-house sales training
• Ensure key brand values are adhered to in all marketing activities 
• Identify and develop business opportunities and revenue streams
• Develop and maintain customer loyalty program
• Plan and manage the marketing budget
• Event planning and outreach

• You are a highly collaborative self-starter, always interested in learning and innovating with startup DNA.
• You are analytical - measure the effectiveness of various channels, expertly leveraging tools such as Google Analytics to drive performance marketing objectives
• Your are accountable - you will be substantial autonomy, but will be responsible for hitting performance targets
• You are connected - Intimate knowledge of the Singaporean media landscape with established Home and Lifestyle contacts across print, broadcast, digital and social
• You have strong strategic thinking skills, tying lead generation activities to overall company go-to-market strategy.
• You are experienced with audience segmentation and tailoring communications accordingly
• You have excellent written and verbal communication skills - including the ability to converse appropriately with people at all levels and diverse background
• You have strong project management experience, copywriting, social media and creative skills
• You believe in a creative and lean approach to marketing 
• You are entrepreneurial and understand the triumphs and pains of a start-up company and is willing to push it.
• Minimum 5 years of relevant work experience, preferably in the luxury retail, fitness, hospitality sector or agency experience.

from
http://www.startupjobs.asia/job/12974-marketing-amp-business-development-manager-marketing-job-at-upside-motion-singapore